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Research papers

Automotive dealerships in China

In recent years, China has surpassed Japan and the major European car markets, and rapidly become the second largest automotive market in the world. Only in the United States of America are more vehicles sold every year, and even this will change in...

Catalogue: Automotive 2008
Authors: Thorsten Amann, Klaus Paur
Companies: KANTAR TNS Malaysia, KPMG
March 3, 2008
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Citation

Amann and Paur (2008a, March 03). Automotive dealerships in China. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/automotive-dealerships-in-china


Research papers

Effectively managing the brand experience

The media landscape is constantly evolving and increasing in complexity: fragmentation of traditional media and growing influence of new media means that car manufacturers are paying more attention to non-traditional contact points such as events or...

Catalogue: Automotive 2008
Authors: Frederic Casellas, Pierre Gomy
Company: KANTAR TNS Malaysia
March 3, 2008
×

Citation

Casellas and Gomy (2008a, March 03). Effectively managing the brand experience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/effectively-managing-the-brand-experience